Adobe Firefly

Create, edit, and scale on-brand visuals fast with Adobe Firefly
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Skip the blank-canvas stare. Open Adobe Firefly in your browser, type what you need, and let it draft options you can refine fast. Start with a clear intent like “moody product shot on matte black, rim light” or “bright, playful banner with soft gradients.” Use prompt suggestions to sharpen details (materials, lighting, camera angle). Set the canvas size before you generate so your output fits slides, ads, or stories without rework. Pick a visual style and list what you don’t want to see (e.g., extra hands, reflections). Generate multiple versions, compare, and use the built-in crop/resize and color tweaks to finalize. Export the winner as PNG, JPG, or WEBP at the resolution your channel requires.

Working from an existing image? Drop in a photo or a reference frame and build around it. Extend a background for wider layouts, add space for copy, or stitch together a panoramic header with outpainting. Need to fix or replace something? Brush over the area, describe the change, and apply inpainting to swap objects, adjust wardrobe details, or clean up distractions. Keep quality high by repeating small, targeted edits and using a negative list to prevent artifacts. When the composition looks right, standardize the aspect ratio, check edges at 100% zoom, and export. This flow turns quick client notes—“move the mug, add soft shadows, widen the desk”—into polished updates in minutes. more

Review summary

Features

  • Text-to-image generation
  • Prompt guidance and refinement
  • Style presets (artistic, photoreal, cartoon, abstract, more)
  • Negative prompting to exclude elements
  • Inpainting for targeted replacements
  • Outpainting to extend scenes
  • Basic edits (crop, resize, fine-tune)
  • Aspect ratio presets and custom sizes
  • Multiple resolution options
  • Export to PNG, JPG, and WEBP
  • Reference image guidance
  • Access to Adobe Stock
  • Web-based app for anywhere access

How It’s Used

  • Produce social posts, ads, thumbnails, and banners from a single prompt set
  • Extend or fix photos using inpainting/outpainting for layouts and hero images
  • Create brand-consistent campaign suites with locked styles and colors
  • Generate product concepts and UI visuals for pitches and stakeholder reviews
  • Iterate on licensed Adobe Stock images to localize or adapt content
  • Prepare assets at exact platform dimensions and export-ready formats

Plans & Pricing

Free

Free

Firefly on desktop, web, and mobile
Limited generative credits for both standard and premium features
Try standard image features and mood boards
Try premium video and audio features

Firefly Standard

$9.99 per month

Generative credits: 2,000 per Month
Unlimited access to standard image features like Generative Fill
Access to premium features like Text to Video with generative credits
Access to partner generative AI models in Firefly such as Google, OpenAI, Flux, and more.
Generate 5-second videos: Upto 20
Translate audio and video: Upto 6 minutes
Generate sound effects: Upto 200
Explore ideas with unlimited access to Firefly Boards
Firefly on desktop, web, and mobile
Adobe Fonts, tutorials, and more

Firefly Pro

$19.99 per month

Generative credits: 4,000 per month
Includes features of Firefly Standard plan, plus
Generate 5-second videos: Uptp 40
Translate audio and video: Upto 13 minutes
Generate sound effects: Upto 400
Adobe Express Premium
Adobe Photoshop on web and mobile (full access)

Firefly Premium

$199.99 per month

Generative credits: 50,000 per month
Includes features of Firefly Pro plan, plus
Generate 5-second videos: Unlimited access to the Firefly Video Model in Generate Video
Translate audio and video: Upto 166 minutes
Generate sound effects: Upto 5000

Creative Cloud Pro for Students and Teachers

$249.99 per month

Generative credits: 4,000 per month
Includes features of Firefly Premium plan, plus
Generate 5-second videos: Upto 40
Translate audio and video: Upto 13 minutes
Generate sound effects: Upto 400
20+ creative apps

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4.7
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